Creative Direction for Interiors
Every project begins with a story.
Our role is to define how that story feels, flows, and comes to life through design. From concept to visualisation, Studio Ercra provides the creative direction that shapes the atmosphere, tone, and identity of a space — giving you a clear and cohesive vision to guide your project with confidence.
OUR PROCESS
1. Understanding the Brief
Every project begins with listening — to your goals, your space, and your story.
We take time to understand the essence of your project, visiting the site where possible and analysing its architecture, light, and context. This foundation ensures the creative direction is grounded in both place and purpose.
2. Concept Development
We translate your brief into a design narrative — a concept that defines the mood, materials, and emotional experience of your interior. This includes what you want guests or visitors to feel, from the first impression to the lasting memory.
3. Key Spaces & Visualisation
For your main spaces — reception areas, suites, lounges, or signature rooms — we develop detailed design concepts supported by CGI visualisations. These bring the vision to life, providing a clear guide for how the concept translates into real, tangible spaces.
4. Bespoke Experiences & Touchpoints
Beyond aesthetics, we explore the small moments that define your guest experience — bespoke touchpoints, sensory cues, and opportunities for storytelling. Whether it’s a scent, a ritual, or a branded detail, these layers turn design into identity.
5. Collaboration & Brand Alignment
We work seamlessly with your existing branding or graphic design teams to ensure the interior narrative aligns with your wider brand story. For clients without an established brand, we can provide guidance or collaborate with trusted partners to create one.
