Interior Creative Direction for Boutique Hotels & Retreats
Every unforgettable stay begins with a feeling.
Atelier Ercra creates the design vision that shapes that feeling — the story, atmosphere, and tone that turn a property into a destination.
We partner with boutique hotels and retreats who value design as a form of storytelling. From the first impression in the lobby to the last detail in a guest suite, we develop the overarching creative direction that ensures every space feels cohesive and intentional.
Our work often includes site visits, concept development, and CGI visualisations of key spaces — reception, suites, lounges, or dining areas — so your team can bring the vision to life with clarity.
We also explore bespoke touchpoints that enrich the guest experience: signature scents, rituals, branded details, and moments of pause that make your property distinct.
Whether you are reimagining an existing hotel or shaping a new retreat, Atelier Ercra defines the creative foundation — ensuring every guest feels part of a story they will remember.
OUR PROCESS
1. Understanding the Brief
Every project begins with listening — to your goals, your space, and your story.
We take time to understand the essence of your project, visiting the site where possible and analysing its architecture, light, and context. This foundation ensures the creative direction is grounded in both place and purpose.
2. Concept Development
We translate your brief into a design narrative — a concept that defines the mood, materials, and emotional experience of your interior. This includes what you want guests or visitors to feel, from the first impression to the lasting memory.
3. Key Spaces & Visualisation
For your main spaces — reception areas, suites, lounges, or signature rooms — we develop detailed design concepts supported by CGI visualisations. These bring the vision to life, providing a clear guide for how the concept translates into real, tangible spaces.
4. Bespoke Experiences & Touchpoints
Beyond aesthetics, we explore the small moments that define your guest experience — bespoke touchpoints, sensory cues, and opportunities for storytelling. Whether it’s a scent, a ritual, or a branded detail, these layers turn design into identity.
5. Collaboration & Brand Alignment
We work seamlessly with your existing branding or graphic design teams to ensure the interior narrative aligns with your wider brand story. For clients without an established brand, we can provide guidance or collaborate with trusted partners to create one.
Request A Private Consultation
Please complete the form below, and we’ll be in touch to arrange your consultation. We look forward to beginning your project’s story with you
