Creative Direction for Homes
A considered approach to e-interior design - for homes that feel like a retreat.
Atelier Ercra shapes the creative direction for residential interiors that evoke calm, warmth, and story. We blend the accessibility of e-interior design with the artistry of bespoke creative direction, helping homeowners, developers, and designers create spaces that feel considered, layered, and deeply personal.
Whether you’re refreshing a single room or re-imagining an entire property, we craft the concept, palette, and atmosphere that bring your home to life with interiors that feel lived-in yet elevated, timeless yet modern. Available to clients across the UK and internationally, with optional in-person consultations in London and Surrey.
Begin with a complimentary discovery call to discuss your home and vision.
The Atelier Ercra Creative Direction Service
Our Creative Direction service - an elevated form of e-interior design - is designed for clients who want expert vision and clarity, yet prefer to lead the delivery of their own project. It’s an elegant, independent approach: we define the story, tone, and design language of your home, and you bring it to life in your own time and way. Perfect for those based further afield or seeking a streamlined process with professional design insight, this service ensures your home feels cohesive, calm, and intentional from concept to completion.
This service is ideal for clients based further afield or those seeking a streamlined process with professional design insight. Whether for a single space or an entire home, we create a cohesive concept that guides every decision, ensuring your interiors feel unified, calm, and intentional.
Depending on scope, creative direction for each room is typically delivered within two-four weeks, with multi-room projects phased to maintain momentum and precision.
What You Receive
A beautifully presented concept package that captures the essence of your home, including:
Concept moodboard — the narrative, palette, and atmosphere of the space
Scaled floor plan — furniture layout with spatial flow and proportions
Design intent elevations — key wall views and visual direction for bespoke joinery, panelling, or detailing when required
Lighting and material guidance — suggestions for tone, balance, and ambience
Bespoke detailing — cabinetry or panelling sketches, where required
Procurement guidance — curated furniture and finishes list for effortless implementation
CGI Render - A beautifully detailed photorealist render of the space so you can see clearly the overall vision
Packages Start from £1295 ex vat
Why Clients Choose This Approach
Our Creative Direction service offers access to Atelier Ercra’s design vision and expertise without the complexity of full project management. It’s perfect for those confident in handling the build or procurement but seeking professional design leadership to ensure every element feels cohesive and beautifully considered.
We give you the clarity and creative framework — you realise the vision.
The Process
Every home begins with a story. Our creative direction provides structure while leaving space for discovery and collaboration.
Step One — Discovery
We begin with a design consultation, online or in-person, to explore how you live, what inspires you, and the atmosphere you want to create.
From there, we gather imagery, plans, and details to begin shaping the narrative.
Step Two — The Vision
With your story as the foundation, we develop your creative direction — the tone, palette, and concept that define your home.
You’ll receive a presentation outlining the vision for each space, including moodboards, tonal palettes, and initial layout direction.
This stage is about alignment — ensuring we capture the emotion and aesthetic essence before moving into detailed visualisation.
Step Three — Refinement & Visualisation
Once the concept is approved, we translate it into tangible form through refinement and CGI visualisation.
Here, the narrative comes to life. Each key space rendered in detail to show atmosphere, flow, and light.
Your feedback at this stage ensures every nuance feels true to your vision before finalising the creative direction.
Step Four — The Design Narrative
You’ll receive a beautifully crafted design narrative that brings everything together: refined concept boards, scaled layouts, design intent drawings, and curated sourcing recommendations.
This serves as your complete creative framework. A clear and cohesive guide for implementing the design with your own team or contractors.
Packages Start from £1295 ex vat
Every detail of the process is designed to feel effortless and intentional — a creative partnership that transforms vision into atmosphere.
Book a Consultation
Please complete the form below, and we’ll be in touch to arrange your consultation. We look forward to beginning your project’s story with you
